The journal / Insights
Personal Reflections
Reflections on markets, communication and digital change, alongside the experiences and questions that shape my perspective.

Yellow: A Feeling of Hope, Sunshine, and Positivity
I remember my childhood names for Adey Abeba that blooms in September. I remember the feeling of new year’s eve and how I spent my time walking up to these yellow…
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From Abay to Limpopo: A Journey of Self Discovery
Throughout my life, I have always asked myself what it meant to be something. I started reading African history in mid-school because it wasn’t in history books. The school…
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