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The journal / Insights

Market Systems

Reflections on markets, communication and digital change, alongside the experiences and questions that shape my perspective.

Technology · Market Systems

Can AI Itself Be Considered a Market Systems Intervention?

Over the years working around Market Systems Development (MSD), one question has continued to come back: how do we help markets work better, not just for businesses that are…

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Technology · Market Systems

Integrating Artificial Intelligence into Market Systems Development Programs

AI has been a buzzword these days, and almost everything is becoming supported by AI. From business operations to communication and decision-making, AI is entering many parts of our…

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Market Systems · Technology

AgTech at the Intersection of Market Systems Programs in Ethiopia

From teff fields in the highlands to vegetable farms supplying urban markets, millions of families depend on agriculture for income and stability. Yet despite its central role, agricultural markets…

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Market Systems · Technology

The Digital Leap at the Intersection of Market Systems Development and Financial Inclusion

There are three common words in the current development sector that have been widely used: Market Systems Development (MSD), Financial Inclusion, and Digitalization. Each of these ideas is important…

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Technology · Market Systems

Digital Transformation And The Future of Labor Market In Ethiopia

African governments are rapidly making digital plans to help their economies grow faster. The Ethiopian governement also designed the Digital Ethiopia 2025 national strategy to transform the country’s national…

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