The journal / Insights
Ideas, observations.
New possibilities.
Reflections on markets, communication and digital change, alongside the experiences and questions that shape my perspective.
Can AI Itself Be Considered a Market Systems Intervention?
Over the years working around Market Systems Development (MSD), one question has continued to come back: how do we help markets work better, not just for businesses that are…
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Integrating Artificial Intelligence into Market Systems Development Programs
AI has been a buzzword these days, and almost everything is becoming supported by AI. From business operations to communication and decision-making, AI is entering many parts of our…
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AgTech at the Intersection of Market Systems Programs in Ethiopia
From teff fields in the highlands to vegetable farms supplying urban markets, millions of families depend on agriculture for income and stability. Yet despite its central role, agricultural markets…
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The Digital Leap at the Intersection of Market Systems Development and Financial Inclusion
There are three common words in the current development sector that have been widely used: Market Systems Development (MSD), Financial Inclusion, and Digitalization. Each of these ideas is important…
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Digital Transformation And The Future of Labor Market In Ethiopia
African governments are rapidly making digital plans to help their economies grow faster. The Ethiopian governement also designed the Digital Ethiopia 2025 national strategy to transform the country’s national…
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Why Ethiopia Needs Mindset Transformation Before Digital Transformation
The primary barrier to achieving digital transformation is simply people and culture. Digital transformation doesn’t solely depend on technological advancements; its foundation lies upon mindsets and the evolution of…
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