Abrar
Amdella
Let’s connect

The journal / Insights

Ideas, observations.
New possibilities.

Reflections on markets, communication and digital change, alongside the experiences and questions that shape my perspective.

Personal Reflections

Yellow: A Feeling of Hope, Sunshine, and Positivity

I remember my childhood names for Adey Abeba that blooms in September. I remember the feeling of new year’s eve and how I spent my time walking up to these yellow…

Read article
Personal Reflections

From Abay to Limpopo: A Journey of Self Discovery

Throughout my life, I have always asked myself what it meant to be something. I started reading African history in mid-school because it wasn’t in history books. The school…

Read article
Have an idea to explore? Let’s connect