Market Systems Development
Designing and delivering market systems development interventions under Sida’s Livelihoods Improvement for Women and Youth (LIWAY) programme.
About / Abrar Amdella
Big-picture thinking.
Grounded in people.
I’m Abrar, a development professional working at the intersection of market systems development, strategic communications and brand building. I explore how markets evolve, businesses grow and ideas turn into opportunities.
From strengthening market linkages to building brands and shaping compelling narratives, I bring people, markets and opportunities together. My approach combines a practical understanding of development programmes with clear communication and a curiosity about digital transformation.
03 / Professional experience
Connecting markets.
Communicating possibility.
My experience spans strategic communications and market systems development, from implementing programme communications to designing and delivering interventions that connect people, businesses and opportunities.
Working with public, private and nonprofit organisations has given me a practical understanding of how markets function, how businesses grow and how clear communication brings market actors and institutions together.
Discuss a collaborationStrategic Communications
Implementing communications initiatives for the UK Aid-funded Private Enterprise Programme Ethiopia (PEPE).
Programme branding & communications
Supporting branding strategies and communication initiatives with organisations including RYRUID Uganda, Rift Valley Institute, JICA and MiNT.